Updated 1.22.25
v.0.9


192025
Selected Works.













Resume.


 Full Contents

Branding
Editorial
Everything
In-between



















Power of Delicious Mark/Logo Design



Power of Delicious 
Mark/Logo Design
35 Anniversary Mark Design for Shin Ramen


Graphic Design:
Client:

Justin Kang
Nongshim 


To celebrate the 35th anniversary of their iconic product, Shin Ramyun, Nongshim launched a special edition release available in participating stores across Korea. The campaign, titled "Power of Delicious," aimed to highlight the bold, intense flavors that have made Shin Ramyun a household name.

As the designer tasked with creating the hero asset/mark for the campaign, I sought to develop a visual identity that captured both the heritage and strength of Shin Ramyun’s signature spicy flavor. Drawing inspiration from traditional Korean symbolism, I illustrated a tiger, a powerful and revered figure in Korean culture, incorporating the character for "spicy" (매운) seamlessly into its stripe pattern. This fusion of cultural elements reinforced the fiery and dynamic essence of the product while making an immediate visual impact.

Results


The final mark design was a success, serving as a key visual across product packaging and digital marketing efforts. 
It was prominently featured on limited-edition packaging, promotional materials, and social media campaigns, effectively strengthening the brand’s storytelling and consumer engagement. Through Nongshim’s social media channels, the campaign reached 

Over 10 Million Impressions


amplifying its reach and reinforcing the bold, spicy essence of Shin Ramyun to a wide audience. The Campaign lasted through February of 2022.