Updated 1.22.25
v.0.9


192025
Selected Works.













Resume.


 Full Contents

Branding
Editorial
Everything
In-between



















MIK 1448



MADE IN KOREA 1448 Visual IdentityB2B/C Sports BrandProduct Based and Life Style


Art Direction: 
Marketing
Agency:
Client:

Justin Kang

Urban Creator Inc.
Korea Tourism Organization


I had the privilege of collaborating with the design and event team at KTO to develop the visual identity for MADE IN KOREA (MIK) a B2B event introducing a selection of merchandise, newly imported Korean goods, and alcoholic beverages to the U.S. market.

The visual system created for MIK served as the foundation for the event’s marketing, experiential design, and advertising efforts, ensuring a cohesive brand presence across multiple touch points. This visual system was applied across promotional materials, digital and print advertisements, and environmental graphics, seamlessly integrating into two exclusive events at LA Fountain and The Biltmore in Los Angeles.

OOH Marketing Variations A/B

Visual System
Library


The comprehensive visual system developed for MIK extended beyond branding, seamlessly integrating into experiential design, large-format advertising, and digital marketing efforts.
This included: 

Experiential Design

Menu design, backdrop graphics, and promotional materials for both digital and physical applications

Large Format OOH Advertising

High-impact placements reinforcing brand presence

Social Media Marketing

Targeted campaigns and content strategy on Meta



Asset and Motion Design For Experiential Use @
Millenium Biltmore Los Angeles



Illustration
Assets


For MADE IN KOREA (MIK), I created custom illustration assets to support marketing efforts across advertising, social media, and experiential design. 

The illustrations blended traditional hanbok attire with modern shoes and accessories, visually reinforcing the event’s theme of bridging Korean culture with the U.S. market. This fusion helped demystify traditional elements while making them more approachable to a wider audience.