Updated 1.22.25
v.0.9


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Selected Works.













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 Full Contents

Branding
Editorial
Everything
In-between



















TEQVOLY



TEQVOLY Brand Update
B2B/C Sports BrandProduct Based and Life–Style


Art Direction: 
Project Manager:

Event
Coordinator:
Client:

Justin Kang

D. Rice
M. Rice

Noah Alemenia

FiteQ

As the in-house designer, I was tasked with updating TEQVOLY’s identity to better suit its new endeavors into US. Built off of the original identity from Hungary, the new visuals aim to stay true to its roots and primary marks while maintaining a clear distinction for its US branch.

Final deliverables for this task include a Brand Guideline Book and Advertising Samples.

Brand Book Selected Pages

Typography


For Teqvoly, I’ve aimed to preserve Bebas Neue as our main font, infusing our brand with its bold character. Accompanied by carefully curated supporting fonts, I orchestrated a visual language that not only speaks but truly embodies the spirit of what Teqvoly aimed to become.

Bebas Neue stands as the bedrock of the brand’s typographic choices. Its strength and boldness makes it the perfect title font to command attention and convey the brand's boldness and identity. Bebas Neue is a testament to the powerful impact a well-chosen font can have, reinforcing my commitment to a visual language that speaks volumes.



Visual Identifier

Visual Identity/ Logo & Marks


One of the most challenging aspects of the rebranding process was shaping the visual identity of Teqvoly. Faced with limited resources, I opted for an “evolution” of the existing identity rather than a complete overhaul.

I focused on expanding the existing logo, splitting the 'Q' into two significant visual elements – the curve and the circle. This expansion seamlessly integrates with various facets of Teqvoly's identity, finding resonance across merchandise, advertisements, social media, and beyond.



Digital Marketing AssetsDigital Marketing Assets (Spain)

Business Card Layout VisualBrand Book Cover + Half–Title Page