Updated 1.22.25
v.0.9


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Selected Works.













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 Full Contents

Branding
Editorial
Everything
In-between



















Petnow



Petnow Branding
Mobile App, Animal Health and Wellness Industry 


Graphic Design:

Marketing Agency:
Client:

Justin Kang
Seoul National University

Urban Creator Inc.
Petnow

In a collaborative effort with the development team at Seoul National University, my team took on the role of refining the visual identity and user interface of the app, PETNOW.

As part of the rebranding initiative, I developed a suite of advertising templates tailored for various platforms including but not limited to META, Instagram, Facebook, Google Display Network, and OOH/billboards.
Brandbook, Primary Color Palette & Typography



Copy Writing

Pathos Marketing


The campaign centered around a simple message: the app only works if the community comes together. This insight led to the defining slogan that shaped the direction and feeling of the app:

"Built BY and FOR Your Community."


By emphasizing shared responsibility, I positioned Petnow as more than a tool—it became a movement. The messaging evoked a sense of urgency and compassion, reinforcing that every download, every registration, and every shared post strengthens the safety net for pets everywhere- including Yours.
IOS & Android ASO, App Store Preview Images


Instagram Post Layout

 OOH Marketing & CTA Ideation
Digital Marketing + Copy